Social Media Publishing & Listening
axsysTek worked with Amtrak to implement a Social Media system to provide insights into customer sentiment and improve the traveler experience.
Business Challenge
Existing social media product being discontinued. Organization needed new technology to go beyond managing posts. New platform needed to publish brand content across channels, advanced analytics to discover customer and market insights and unify marketing and advertising teams on one platform.
Solution
Implement cloud based solution to manage social media publishing, listening, analytics, customer care and engagement. The application uses a suite of APIs for integrations, is mobile ready and has the ability to leverage the current ecosystem for business insights, advanced analytics and reporting.
Benefit
Improves customer experience by enhancing customer choice, reduces Social Media team time spent managing publishing schedule, increases Agency efficiencies in hours spent to schedule content and enables rapid time-to-market / time-to-value for new products and services.