eCommerce

Occurs when a customer put some products in the shopping cart, but either fails to go through the checkout process or cancels the order during the checkout. Cart abandonment rate refers to the ratio of shoppers who add items to their cart but abandon the web page before check out.  

Statistics show average online shopping cart abandonment rate is over 69% with high abandonment rates for mobile shoppers and buyers who encounter shipping costs. Simplifying return and refund policies, streamlining account creation and modernizing checkout processes can mitagate cart abandonment issues.

Retail strategy where brands don’t directly manage and distribute product inventories. Instead, organization sends product number, delivery address, and order data to a third-party supplier who fulfils order on their behalf. With dropshipping, the retailer neither maintains inventory or the associated physical infrastructure.

Although this eCommerce method results in a lack of physical inventory and any internal product quality reviews before shipment. This retail model supports low startup, inventory and order fulfillment costs. However, this retail model can be highly competitive, with no control over inventory, reliance on third-party suppliers and low-profit margins.

Headless eCommerce is a separation of the front end and back end of an ecommerce application. This architecture offers brands freedom of expression to build whatever and however they want.

Most importantly, it enables brands to enrich the customer experience through tools that develop customer experiences, scalability and increased personalization features with the ability to make storefront changes as needed and reduced time-to-market for UI/UX updates.